Partner

To mark 50 years of preservation in Singapore, the National Heritage Board’s Preservation of Sites and Monuments division launched an exhibition in November 2021 highlighting milestones in Singapore’s preservation journey. The showcase featured artworks and exhibits of the city’s 73 national monuments (as of 2021). Among them is the Former Tanjong Pagar Railway Station. It ceased operations in 2011, and due to ongoing works, is temporarily inaccessible to the public.

Dassault Systèmes, in collaboration with the National Heritage Board, Singapore Land Authority, and Singapore University of Technology and Design, brought the old dame to life via a virtual 3D experience. 3D survey scans of the interior and exterior, captured in 3D point clouds and mesh, were conducted. The end result: a textured and realistic experience designed to help nurture a deeper appreciation of the stately monument’s Art Deco features and historic fabric.

An immersive experience of the Former Tanjong Pagar Railway Station (top) through the lens of Virtual Reality (bottom).

Singaporean photographer Russel Wong’s fascination with Kyoto and its geisha community (where they are called “geiko”) was inspired by Memoirs of a Geisha star Ken Watanabe. Wong’s personal project began in 2008, hoping he could give voice to a community long hidden and misinterpreted.

Wong donated 79 photographic prints of Kyoto’s landscapes and everyday life and work in the geisha community.

The works were displayed in ACM’s Life in Edo–Russel Wong in Kyoto (16 April to 19 September 2021) exhibition featuring Edo-period Japanese woodblock prints and Wong’s photographs of the geisha community. The exhibition was extended and expanded with 39 additional prints (included in this donation) as Russel Wong in Kyoto through 10 April 2022.

SBS Transit Limited is a leading bus and rail operator in Singapore. Every day, it carries millions of passengers on its extensive bus and rail network. The public transport operator, a strong supporter of Singapore’s language campaigns, generously contributed advertising space on its buses to the Speak Good English Movement, the Promote Mandarin Council for the Speak Mandarin Campaign, and the Malay Language Council for Bulan Bahasa (“Malay Language Month”).

These donations have allowed the various language councils to raise awareness and promote the effective use of language to a wide audience.

SBS Transit supported the nation’s various language campaigns – the Speak Good English Movement, the Speak Mandarin Campaign and Bulan Bahasa (“Malay Language Month”) – in 2021 by displaying and promoting their key messages on its public buses.

Target Media Culcreative, which has an extensive network of more than 15,000 digital display panels, partnered with The Intan, a Peranakan home museum, to develop 15-second long video clips showcasing snippets of Peranakan culture. The bite-size format helps engage, educate, and encourage audiences to discover more about the culture.

Target Media Culcreative’s network of digital display panels reaches 2,700,000 HDB residents and 100,000 condominium dwellers daily. Its panels broadcast messages, such as constituency updates and public policies, to the community. It also displays advertisements.

Its content portfolio spans lifestyle topics, culture and heritage, health and wellness, travel and leisure, entertainment and finances, as well as education.

The clips produced with The Intan fall under Target Media Culcreative’s culture and heritage series which are designed to enrich its content.

Target Media Culcreative's digital display panel.