Target Media Culcreative, which has an extensive network of more than 15,000 digital display panels, partnered with The Intan, a Peranakan home museum, to develop 15-second long video clips showcasing snippets of Peranakan culture. The bite-size format helps engage, educate, and encourage audiences to discover more about the culture.
Target Media Culcreative’s network of digital display panels reaches 2,700,000 HDB residents and 100,000 condominium dwellers daily. Its panels broadcast messages, such as constituency updates and public policies, to the community. It also displays advertisements.
Its content portfolio spans lifestyle topics, culture and heritage, health and wellness, travel and leisure, entertainment and finances, as well as education.
The clips produced with The Intan fall under Target Media Culcreative’s culture and heritage series which are designed to enrich its content.
Target Media Culcreative's digital display panel.