Over the years, we have seen an increasing number of individuals and community groups step forward to play an active role in preserving our shared heritage. The NHB Heritage Grant Scheme has provided support for these heritage enthusiasts to develop heritage-related projects that seek to preserve and promote Singaporeans’ appreciation of heritage.
Avenue 1960s: Stories of Live, Laugh, Love in Singapore
By Candy Tan Hui Shi, Student, Wee Kim Wee School of Communication & Information, NTU
Avenue 1960s: Stories of Live, Laugh, Love in Singapore is a final-year project by students from the Wee Kim Wee School of Communication & Information at Nanyang Technological University. This campaign aimed to connect youths with their parents while cultivating awareness of Singapore's nation-building years. The campaign used a series of postcards that linked thematic words such as 'Live', 'Laugh' & 'Love' with questions which the youth could use to initiate conversation with their parents. These postcards were displayed alongside relevant visuals and infographics at exhibitions held at various tertiary institutions. Additionally, there was a heritage excursion to various sites of historical significance for students who were accompanied by at least one of their parents, encouraging family interaction while learning about Singapore's heritage.
Playtime: The Games We Used To Play
By Foo Hui Yu, Student, Wee Kim Wee School of Communication & Information, NTU
Playtime: The Games We used to Play is a final-year project by a group of students from the Wee Kim Wee School of Communication & Information at Nanyang Technological University. This campaign aimed to increase interest in history and heritage through traditional games. The campaign began with viral marketing and the launch of an interactive website, followed by a "Design Your Game" competition and an "Amazing Race"-styled event.
Project Lee Dai Soh
By Lin Yuting, Student, Ngee Ann Polytechnic
Project Lee Dai Soh is a cross-diploma project involving students from the Chinese Media & Communication and Child Psychology & Early Childhood Education courses at Ngee Ann Polytechnic. The multimedia project aimed to preserve Chinese heritage and culture in the context of Singapore whilst promoting storytelling as a new and invigorating way for school students to learn Mandarin. The project used an integrated multimedia concept (table app, e-picture book, website, storytelling competition) to promote the late storyteller Lee Dai Soh's life story as well as the stories he wrote and passed down through storytelling on Rediffusion and Singapore Broadcasting Corporation for over 40 years. His stories (in Cantonese) were translated into Mandarin for content use.