Business Sustainability for the Arts and Culture Sectors in Times of COVID-19 – Perspectives from SISTIC (14 August 2020)
Chief Executive Officer
SISTIC.com Pte Ltd
About the Webinar
The COVID-19 pandemic has led to a shift in consumers’ behaviours and accelerated the pace of digitalisation in the way consumers interact with the arts and culture sectors, creating a new digital norm where museums, along with arts and cultural groups, are increasingly moving towards online ticketing platforms to provide a more confident and safer experience for their visitors. During the webinar, Mr Joe Ow, CEO of SISTIC, talked about consumer behaviour in Singapore during COVID-19, and shared his experiences in leading his company to adapt to these changes by redesigning SISTIC’s digital services, and forming meaningful partnerships with various institutions to create better user experiences. He shared how digital technologies on the SISTIC platform are re-designed to cater to new visitor expectations for the arts and culture sectors, and discussed the digital strategies used to reach out to new and younger segments of consumers.
Click here to download the presentation slides!