Fireside Chat on Digitalisation: Behavioural Insights in the Digital Landscape (26 June 2020)
Dr Joanne Yoong
Senior Economist; Director
Center for Economic and Social Research University of South California
Mr Jervais Choo
Deputy Director (Organisational Design & Innovation)
National Heritage Board
About the Fireside Chat
The COVID-19 pandemic has seen a surge in online activity by many organisations and businesses. Museums are consequently faced with the challenge of competing in an increasingly crowded online environment. This phenomenon raises the need for a more targeted approach toward designing digital strategies based on an understanding of online behaviour. This fireside chat focuses on questions programmers should ask before embarking on digitalisation, and discusses key obstacles that museums might anticipate when going digital.
Click here to download the presentation slides!