In 2022, Target Media Culcreative, which has an extensive network of more than 16,000 digital display panels in public and private residential areas, as well as in commercial buildings, renewed its support for Peranakan home museum, The Intan.
The Intan’s colourful and culturally rich content has captivated the hearts of Target Media’s audiences, with both young and old drawn to such snippets and showcases
The Intan’s dedication towards the promotion of Peranakan culture resonates well with Target Media’s drive to deliver an enriched lifestyle platform reflecting the vibrancy, flavours and breadth of Singapore’s multicultural fabric
Target Media’s second national outdoor study, conducted by Milieu Insights in May 2022, found that 61% of 3,000 Singapore residents polled indicated a preference for lifestyle related topics on the company’s ubiquitous digital display panels at residential lift lobbies and the like.
Reaching millions daily, Target Media’s panels broadcast messages such as constituency updates and public policies to the community. It also displays advertisements and has a content portfolio spanning lifestyle topics such as culture and heritage, health and wellness, and travel and leisure.
Target Media Culcreative's digital display panel.